By Orizu Chiemeka C. Digital marketing is the promotion, distribution and selling of a product or service; includes market research and advertising using digital technologies, mainly onthe internet. It is note worthy to mention that digital marketing is not restricted to the internet. By using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMSand MMS), callback, and on-hold mobile ring tones.In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing meth